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Brack attack!
November 30th, 2009 by admin in the Uncategorized category
Infinity Surfboards is amped to show off their latest vid, featuring Geoff Brack. From the looks of it we can see why. Also, be on the lookout for a major Infinity shoutout in the Jan. 2010 of Surfing Magazine.
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Stokaboka Beach Chair Movie Night – Aug. 29
July 30th, 2009 by mbassett in the Uncategorized category
You bring the beach chair, they’ll bring the stoke. It’s movie night and some controlled mayhem on August 29 at the Stokaboka parking lot. Kick back and relax with some old-timey surf flicks shown on the jumbo screen. The action starts at 8:30 pm with a double feature of “Tales From The Black Van” and “You Scrathed My Anchor”. Special product giveaways and free popcorn provided by the Atwater and Stokaboka crews.
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Raw Skin Takes A Spin On The Paddle Board Phenomena
July 29th, 2009 by mbassett in the Uncategorized category
Big breaking news in Carlsbad: Paddle boarding isn’t just for old men anymore. On the contrary, all the cool kids are doing it. We just got off the phone with Sandra of Raw Skin Surf ‘n Sport who was amped to tell us about their new paddle board rentals and lessons. If you’ve got $85 and an 90 minutes to spare, you too can get in on the action. As the first core shop in the area (that we know of) to offer paddle lessons, Raw Skin was quick to see the sport’s popularity and potential. Carlsbad is unique in the fact that in addition to miles of open beaches, the community also has the benefit of the famed lagoon. With it’s serene setting, warm waters and easy accessibility, Carlsbad Lagoon may soon be recognized as the birth place of the paddle board revolution. But don’t our word for it: NFL legend and all-around nice guy Bill Romanowski is a regular on the lagoon—but since we value our health we won’t reveal his secret spot.
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Stewart Surfboards Offers New Try-Before-You-Buy Program
July 27th, 2009 by mbassett in the Uncategorized category
Wouldn’t it be great if you could try out your big decisions before you committed? Think how much easier life would be if you could test drive a new tattoo, career or even a roommate for a few weeks and then simply kick it to the curb with out questions or hard feelings. It’s this type of progressive thinking that’s helped Stewart Surfboards push the limits on design and technology for more than 30 years. Stewart’s new try-before-you-buy rental program allows prospective buyers to test both new and classic models in key sizes. Far from your typical beater rentals, these demo boards are the highest quality equipment their team competes with. And should you want to take your ride home, the rental fee will be applied to the purchase. Premium boards start at four hours for $30.
Of course should you want to sleep on it, they’ll have your board ready and waiting when you say go. And speaking of green-lighting, have you seen Stewarts latest logo tees? Second-guessing getting one or five won’t even be a consideration.
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N.O. Surf Shop Got's The Goods On Longboards And Fishes
July 25th, 2009 by mbassett in the Uncategorized category
Need a longboard? N.O. problem. A new fish? N.O.’s got ‘em. Fresh 9-footers, little thrusters, quads, bonzers—they’re all choice cut, sushi quality. And not to be outdone, the KG’s (the Gulf’s favorite stick) have returned in ample supply.
Also in stock and high demand is N.O.’s logo t-shirt. Take your time looking this tee over, as it stray from the everyday shop merch you’re used to. No worries though, as N.O. has assured us that it’s possible to permanently ditch the suit for the surf…only to pose in your suit with your surfboard.
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Behind The Scenes At Stokoboka
July 24th, 2009 by mbassett in the Uncategorized category
No wonder Stokaboka is the #1 surf shop in Red Bank, NJ (or anywhere in NJ for that matter). Take a quick gander at their new shop commercial for Summer ‘09 and you’ll see what we mean. But as cool as this clip is, it’s nothing compared to the concepts and designs behind their famous logo tees. Moustache ride, anyone?
When you get a chance, be sure to check out Stokaboka’s award winning blog as well. Anchors and Whales is loaded with action shots and original art that further confirm this board shop is one of a kind.
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DBC: A Sick Little Ride Shop With Global Reach
July 23rd, 2009 by mbassett in the Uncategorized category
There’s a big reason why Doheny Board Center is at the top of their game: They give the people what they want. Sure this may sound like common sense, but it’s a fundamental rule that many of DBC’s competitors have ignored. As you’d think the end result is usually retail suicide. From pro autograph signing sessions to product giveaways to mastering social media sites and beyond, DBC goes the distance when it comes to dynamic customer communication. (Not to mention sick product. Check out Swell’s exclusive line of DBC logo tees, here .) Read the rest of this entry »
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A First Of It's Kind: Girl In The Curl
July 23rd, 2009 by mbassett in the Uncategorized category
If you’ve ever wanted to know what it feels like to consistently be first, go talk to Mary Hartmann. As a former top competitor turned surf shop proprietress, Mary was the first in Orange County, CA, to launch a just for girls surf school, the first to launch a just-for-girls surf camp, and the first to open a just-for-girls surf shop. (So now you know who to thank for the area’s stellar-looking lineup!)
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Thaaar She Blows: Whalebone Surf Shop
July 23rd, 2009 by mbassett in the Uncategorized category
Being the world’s biggest online surf shop has some obvious advantages. Like the fact that throughout our decade long run we’ve made some incredible allies. By far, one of our strongest comrades comes from the eastern shores of Nags Head, North Carolina. If you’re familiar with the region than you’ve undoubtedly come across the famed Whalebone Surf Shop, a landmark and legend for local surfers, fisherman and watermen of all kind. (Check out some of their logo tees and hats, here.) Whalebone’s history is as colorful as it’s owner Jim Vaughn, who opened shop in 1975 before the area had either a street sign or traffic light. But what this little Outer Banks town lacked in modern conveniences it made up for in pristine beaches and perfect, peeling Atlantic wind swell — which was all the young surf retail pioneer needed.
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