CORE GOALS FOR 2010: TO NEVER HAVE A 2009 AGAIN!
December 28th, 2009 by admin in the News category
Some good, mostly bad, and a whole lot of ugly best describes the sentiments of many of core retailers when prodded for their reflections of 2009. It should come to no surprise that this past year will most likely go down as one of the worst in retail history. In fact, a handful of shop owners expressed astonishment that they were able to hang on at all. But for all the suckiness ‘09 dished out, its ironic optimism was not lost on our friends, as most recognized that it can only get better from here. So we dared asked the question—as cliche as it is—what are your goals for 2010?
“To build our business and brand not only by expanding, but through new relationship and opportunities that await us down the street. At our store front the possibilities for Ocean Beach Surf and Skate are endless.” — Ocean Beach Surf & Skate
“Every year our goal is to provide the best customer service, offer a product mix that meets the needs of our local surf community, and get more people involved with the sport of surfing.” – Surf & Adventure
“To stay in business (ha ha). No seriously ~ we found our recipe this year and will be duplicating that with more focus directed on hardgoods.” — Freedom Surf Shop
“My goals for 2010 are pretty simple: to survive! Let’s face it, being a retailer these days is not all that much fun when you start to compare year over year. I believe, for me at least, that there has been a bit of a paradigm shift when it comes to consumer behavior pertaining to intellect and price awareness. Things just don’t fly off the shelf like they did ‘05 through ‘07, and probably won’t again for a very long time—if ever. I merely want to be relevant and continue to keep my customers and vendors happy so that I’ll be in a position to really capitalize when there truly is a defined turnaround in consumer behavior.” — Anacapa Surf ‘N Sport
“We here at SCS are planning for a flat spring, a better summer, and business as usual by the fall supporting our key vendors with proper sales planning and the appropriate communication to get thru the last of these tight economic times.” — Surf City Surf